Keywords in SEO play a pivotal role in promoting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a word or phrase that users input on search engine sites when they are searching for a unique service, product or information. SEO heavily depends on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that you’re offering on your website. Wisely using these keywords will help attract the right audience and boost the likelihood of leads.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords demands a balance. You'd want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider click here using keywords in the metadata and headings of your website, as these are points where search engines tend to look.

Furthermore, it's crucial to choose keywords that resonate with your targeted market. This implies understanding their language, their search behaviors and their demands.

To sum up, a well-chosen SEO keyword can serve as a link between the user's search and your website's offerings. It's a crucial tool to be successful in the aggressive world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.